Department of Media and Communication

King Khalid University - Media Center


The Media and Communication Department at the College of Humanities led 12 awareness campaigns that served 9 locations in the region. The main purpose of the campaigns was to increase awareness in a variety of fields and specialties related to the student's graduation projects and initiatives.


Dr. Ali Zuhair Al-Qahtani explained that the campaigns included exhibitions that introduced the campaign's mission, goals, infographic brochures, pamphlets, and gifts. He stressed that the campaigns are in line with the department's training plan set by Dr. Ali bin Shuwail Al-Qarni.


Dr. Al-Qahtani drew special attention to 3 campaigns that made the greatest impact as follows.


Stop It

Stop It is a campaign to raise awareness of disinformation and misinformation in 'fake news'. It aims to increase awareness of the risks it poses to society as well as methods to 'Stop It'.


Our Children Are Our Responsibility

Our Children Are Our Responsibility is a campaign to raise awareness on the amount of time children are spending on smart devices. It aims to mitigate problems stemming from excessive use.


Media Education for Children

Media Education for Children is a campaign to increase awareness of the dangers that exposure to mass media presents to children and adolescents. It aims to reduce the harmful effects of media by enhancing understanding and support for media education.


In addition to the campaigns mentioned above, a number of initiatives were also held as follows.


Goodwill Initiative

The Goodwill Initiative led by His Royal Highness Prince Turki bin Talal bin Abdul Aziz Al Saud, Governor of Asir, aims to revive to region's historic sites and attract tourists under the 'welcome a thousand times' slogan.


Travel With Health

Travel With Health is a multi-faceted initiative that raised awareness of both infectious and non-infectious health risks. The event was held at Abha International Airport and provided advice, guidance, and educational resources to thousands of citizens and expatriates.


To a Clean Environment

To a Clean Environment is an initiative focused on tackling the challenge of changing behavior and bringing the community together to do good. It is important that the region looks its best at all times from a business, tourist, and leisure perspective. Considered an initiative that can create long-term sustainable change, the initiative was held at dozens of parks throughout the region.


Principles and Values

Principles and Values is an initiative that aims to preserve and protect the region's park, recreation, and open space land.


Physical Activities

The Physical Activities Initiative aims to help people across the region lead a more active lifestyle through dozens of active walking schemes.


Anti-Fraud and Anti-Theft

The Anti-Fraud and Anti-Theft Initiative is a collaboration between the Saudi Arabian Monetary Authority and King Khalid University. Its focus is mainly on raising financial awareness in society to will help stop the dangers linked to financial scams.


King Fahad Cultural Center: Saving Energy

This initiative was held at the King Fahad Cultural Center. It aims to explain the importance of rationalizing energy consumption and its optimal use at every moment.


Media and Communication Department Head, Dr. Ali Bin Shuwail Al-Qarni, explained that the campaigns were planned and executed under the volunteerism directives of King Khalid University Rector, His Excellency Prof. Falleh Al-Solamy.


King Khalid University is committed to fostering a culture of continuous development in the educational and scientific process by providing a stimulating and supportive environment for students to acquire the knowledge, skills, and abilities in pursuit of excellence.

King Khalid University - Media Center


The Department of Media and Communication recently held an awareness titled 'Together to Save Energy' in Al-Muftaha Cultural Village in cooperation with nearly 300 residents.


The campaign is a graduation project delivered by a group of female students for the 1439-40 academic year under the supervision of Department Supervisor, Nora Amer, Dr. Ali Zuheer Al-Qahtani, and Dr. Nuha Jagfar.


The energy-awareness campaign aims to reduce the amount of wasted energy as well as increase societal awareness. Organizers of the campaign noted that bringing about a change in behavior is related to positive reinforcement of techniques. Some of those techniques include turning off appliances that are left on, such as:


  • Chargers;
  • TVs;
  • Home Appliances;
  • Computer Monitors;
  • Tablets;
  • Other Portable Devices;
  • Photocopiers.


Of noteworthy mention, the campaign included a video that explained the initial steps to saving energy, infographic brochures, and gifts.

King Khalid University - Media Center


The Media and Communications Department recently conducted six community service/public outreach programs in the Asir region. These initiatives included various efforts designed to improve the lives of our citizens and the environment. Each program began as a senior student graduation project, which the university sponsored for public consumption. These efforts were coordinated by departmental supervisor Mrs. Nora Amer.


Student Reem Salem Al-Faifi created a campaign to raise awareness on the dangers of social media. She discussed the ways in which impressionable teenagers are sometimes influenced by popular social media figures in negative or even destructive ways. She offered the public various solutions based on proper monitoring of internet usage and education.


Student Huda Asiri ran an awareness campaign on female depression. She focused on the causes, symptoms and potential treatment of depression in women and girls. She placed special emphasis on how family and friends can recognize and intervene when a female is depressed. Ms. Asiri also reviewed the potential consequences of chronic depression in females.


Student Azhar Al-Qahtani conducted a campaign on female empowerment in the workforce. She reviewed how women play an increasingly important role in economic development and other aspects of the national strategy. Ms. Al Qahtani then explained how female empowerment in the workplace was an important part of making sure that women contribute to increases in productivity in all sectors. She reviewed ways in which female employees can build character and enhance their self-confidence in all aspects of their professional and civic lives.


Graduating student Sara Al-Arbie ran a workshop on the importance of volunteerism. She raised public awareness on the need for people to do their part in enhancing the well-being of their fellow citizens at the local, regional and national levels. In her presentation, she noted that helping others benefits both the people assisted and those who volunteer. She explained that people who volunteer their time for the public good find more personal satisfaction and meaning in their own lives.


Student Rahaf Mubark is running a program titled 'Plant'. Her project aims to improve the environment and beautify the region by cleaning up and nurturing the indigenous flora and fauna in the area. The coalition raises awareness of the need for and benefits of an ecologically healthy environment.


Finally, student Samira Al-Zehan conducted a campaign titled 'Your Secret Power'. The purpose of this campaign is to raise awareness of the rights conferred upon Saudi women with keynote speakers Mohammed Awad Al-Fiih, legal advisor, and lawyer Al-Qahtani joining in.


The university congratulates these students for their hard work and dedication to public causes. More than 1,300 citizens benefited from these 6 programs.

King Khalid University - Media Center

The Media and Communication Department at King Khalid University held an awareness campaign on metabolic disorders in newborns. 'Early Diagnosis to Protect Newborns' was the slogan designed in collaboration with the private sector.


The campaign's purpose focused on metabolic disorders in newborns and the critical importance of early detection to prevent disabilities. It was noted that the rare genetic disorder appears in the early stages of infancy leading to permanent disabilities.


The campaign is the graduation project for Strategic Communication Media Department students Shog Mohammad Al-Qarni and Hanan Mushabab. They worked under the supervision of Department of Media and Communication Head, Nora Al-Amer. The campaign team included Dr. Mohammad Hajie, who explained that the probability of this disorder is usually found with couples who share the same genetic history.


Dr. Hajie added the Ministry of Health has established a routine procedure in public and private hospitals to examine newborns and diagnose the disorder in early stages, which must take place in the first 72 hours of birth. He discussed the significance of the 'Genome Project' and the work that they do. The not-for-profit project finds cures for genetic disorders and diseases to prevent and protect the spread of genetic disabilities.


The campaign introduced the causes and symptoms of this disorder, including the lack of important enzymes in the body, which are responsible for converting nutrients from protein, carbohydrates, and fats to small molecules. In turn, this leads to the accumulation of nutrients in the body causing excessive concentration in the blood. With early diagnosis, it was related, the threat of toxins and cell inactivity are drastically reduced.

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