Department of Media and Communication Hosts Enterprise Twitter Account Management Training Program
King Khalid University, represented by the Department of Media and Communication and the Mobaderoon initiative, recently organized a program entitled Enterprise Twitter Account Management. Director of the Media and Communication Department, Prof. Sarah Muhammad Al-Qahtani, delivered the program.
Department of Media and Communication Head, Prof. Ali bin Shuwail Al-Qarni, noted that the program includes a series of workshops and programs that target media and communication students and those interested in the field.
The program, which was moderated by Madawi Al-Ahmari, a media and communications student, included several topics, most prominent of which were the concept of social media, Twitter, historical memory, the importance of digital presence in institutions, e-government, and the steps to building a business plan for institutional accounts, the types of digital media content in institutional accounts, the skills of an account manager, the corporate account management mechanism and development, and the obstacles in corporate account management.
It is worth mentioning that the program witnessed a large number of participants from different countries.
