Under the Patronage of His Royal Highness the Governor of Asir
His Royal Highness, Prince Turki bin Talal bin Abdulaziz Al Saud, Governor of the Asir Region, sponsored the 3rd annual 'Crisis and the Media' conference at the Abha Palace hotel during the 13-14 of Rajab 1440. King Khalid University Rector, His Excellency Prof. Falleh Al-Solamy, conducted the ceremony on behalf of King Khalid University. The purpose of this international conference was to discuss the various roles of the media with respect to large-scale political, geopolitical, economic and social crises. The University Media and Communication department organized the event. In the two preceding years, the media department sponsored similar international conferences on 'Media & Rumors' and 'Media & Terrorism'.
During the conference, His Royal Highness identified the numerous roles of media regarding how to effectively handle social crises. He thanked King Khalid University for organizing the conference, which will serve the community. He maintained that King Khalid University is home to extraordinary faculty and staff, noting that the outcomes of this conference will certainly help the Kingdom.
King Khalid University Rector, His Excellency Prof. Falleh Al-Solamy, welcomed His Royal Highness and guests. In his opening remarks, the Rector thanked His Royal Highness for his patronage and support of the conference. He also thanked all of the organizers and participants. The Rector opined that 'The international media has tremendous power and can greatly influence, or even create, significant world events. We must be prepared to engage with and respond to the international media under many different circumstances'.
His Royal Highness Prince Turki bin Talal bin Abdulaziz Al Saud: 'What the university offers is a representation of what it holds and stands for'.
Scientific Committee advisor and head of the Media and Communication department, Dr. Ali bin Shuwail Al-Qarni, thanked His Royal Highness for his generous sponsorship, explaining that this conference was chosen because of the critical importance of strategies for engaging with the media in crisis management. Dr. Al-Qarni noted that journalistic malfeasance significantly affects political, economic and social events throughout the world. Therefore, it is critical to engage with the international media to prevent or mitigate adverse consequences of misconduct. He also pointed out that the number of abstracts submitted to the conference reached 400, but after the committee decision, 50 papers were selected representing 15 different nationalities.
Regarding the history of the Department of Media and Communication at the Faculty of Humanities at King Khalid University, Al-Qarni explained that the department was established 6 years ago, and in a short period has managed to organize three international conferences.
More than 60 people representing 15 nationalities participated in the conference. In attendance were a variety of academics, Asir region government representatives and members of the domestic media. There were 10 scientific sessions and 2 panel discussions.